Directed and managed the visual identity for JelSert's renowned snack food and beverage brands, including Otter Pops, Fla-Vor-Ice, Wyler’s, Royal, and PureKick.
Conceptualized and created mood boards for impactful social campaigns, overseeing all photography and influencer imagery to ensure brand consistency and appeal.
Developed comprehensive brand books and managed day-to-day design needs, providing strategic creative leadership for all brands under the JelSert portfolio.
For people who demand more of themselves, Pure Kick is an energy drink mix that provides the right trifecta of vitamins, caffeine, and hydration. With bold and intense flavors that are sure to pack a punch, we transform a bottle of water into a great-tasting, zero sugar beverage. Rethink energy and empower yourself.
Art Direction & Visual Design
An electric-inspired interface, easy to navigate with a focus on learning more about the product. Art direction catered to individuals interested in the gaming industry; leaning heavily in darker layouts, dee gradients and pops of color.
Branding & Signage
Created Purekicks distinctive identity and branding elements.
The electric energy of the brand comes together here to form
largescale signage for the Purekick booth at tradeshows.
Graphic Design
Created captivating imagery through photomanipulation for digital advertising and marketing content.
This imagery not only follows brand guidelines but strengthens them as well.
Flavor splash graphic; Blood Orange
Flavor splash graphic; Acai
Flavor splash graphic; Cherry
Original photograph for flavor splash graphics
Marketing Campaign
Created shipment packaging, merchandise, and mailer card to send to
our brand ambassadors and sweepstake winners. Building an experience as well as content to bring the Purekick brand to life.
Creative Direction and Design
Directed photography from influencers and content creation studios in order to bring the brand to life on social media platforms, digital advertising, and printed trade show materials. Retouched and corrected images as needed for final delivery.
