Directed and managed the visual identity for JelSert's renowned snack food and beverage brands, including Otter Pops, Fla-Vor-Ice, Wyler’s, Royal, and PureKick.
Conceptualized and created mood boards for impactful social campaigns, overseeing all photography and influencer imagery to ensure brand consistency and appeal.
Developed comprehensive brand books and managed day-to-day design needs, providing strategic creative leadership for all brands under the JelSert portfolio.
Wyler's Light is a food and beverage brand of powder drink mixes, established in 1931.
Creative Direction and Design
Directed photography from influencers and content creation studios in order to bring the brand to life on social media platforms, digital advertising, and printed trade show materials. Retouched and corrected images as needed for final delivery.
