Led the creation of comprehensive digital, marketing, advertising, social media, product, and tradeshow materials. Driving cohesive brand representation across all platforms.
Enhanced and strengthened the brand's identity and visual presence, ensuring consistency and innovation across all mediums, and significantly boosting brand recognition and engagement.
Fla-Vor-Ice is the trademark name for a type of freezie. It is manufactured by the Jel Sert company and has, since its 1969 introduction, come to be the company's top seller.
Art Direction
Interface Design
A playful and straightforward interface that showcases the ‘fun and sun’ of Flavorice. Designed for all ages to easily navigate. We kept within branding guidelines with easy-to-use experience goals.
Creative Direction
Directed photography from influencers and content creation studios in order to bring the brand to life on social media platforms, digital advertising, and printed trade show materials. Retouched and corrected images as needed for final delivery.
