Managed and evolved the existing brand identity for a historic and well-established CPG, including the beloved product ambassador characters, The Otters. Directed the creative vision across digital experiences, large-scale social campaigns, tradeshow events, product launches, in-house photography, and contracted social influencer collaborations.
Presented mood boards and pitched innovative marketing campaign concepts to executive team members, driving the art department's strategic initiatives. Acted as the lead designer for all Otter Pops-related projects, ensuring brand consistency and engaging consumer experiences.
Otter Pops are a brand of packaged, frozen treats distributed by The Jel Sert Co. They come in 10 flavors, each named after a different character.
Branding
Interface & Graphic Design
From digital & social experiences to printed tradeshow materials and merch;
a playful and historic snack food brand is brought to life!
Creative
Directed photography from influencers and content creation studios in order to bring the brand to life on social media platforms, digital advertising, and printed trade show materials. Retouched and corrected images as needed for final delivery.
