Ensured new brand identity was consistently implemented across all design efforts. Developed a comprehensive asset library and brand book for the in-house team. Art directed in-house and external photography studios, providing layout, color, propping, and mood boards. Led the creation of catalog pages and imagery from concept to final proofing.
Ulta Beauty Inc is an American chain of beauty stores carrying cosmetics and skincare brands, men's and women's fragrances, nail products, bath and body products, beauty tools, and hair care products.
Holiday Gift Guide | Print Design & Art Direction
The holiday gift guide is a set of selected products, paired with personas identified by designers and the merchandising team. In this project, we identified five personas and matched them with products (gifts.) The layout and typography design is uniform across spreads, allowing the products and props to make the personas pop while maintaining an elevated reading experience. I established gift guide personas, directed photography, and suggested props used for each product set, and designed final spreads.
Magazine Spreads | Print Design & Art Direction
Art direction, directing photography, and graphic design.
Magazine Cover | Branding Refresh
Final mockup for a redesign of the evergreen
Ulta Beauty magazine cover layout, during brand refresh.
Monthly Salon Mailer | Print
Postcards designed monthly for The Salon at Ulta Beauty.
